THE SILK PROGRAM

In 20 weeks, 20 strategies for your premium design studio.

"Thanks to SILK, I gained control over my interior designs. From 'just getting by' to truly thriving. I now have systems that work, and I can feel that I'm in my element!"

Interior designer leading natural client intake conversation in premium design studio

Stop trying to do everything yourself.
Start with a plan.

No one has taught you how to run a design studio. How to be an entrepreneur. It feels like you have to reinvent the wheel. And what coaches and other trainings tell you doesn’t work for our beautiful profession.

Discover our proven approach, specifically developed for interior designers. No generic business tips, but practical systems that actually work for your studio.

SILK is a practical 20-week program where we build your studio together. With a structure that works and more joy in your profession!

Video Aspect Ratio: 9:4

FORM FOLLOWS MEANING

"We believe that truly great design goes beyond pretty pictures. With our 'Form Follows Meaning' philosophy, you'll learn how to translate your expertise into interiors with real meaning. This is where you, as an interior designer, make the difference."

FORM FOLLOWS MEANING

"We believe that truly great design goes beyond pretty pictures. With our 'Form Follows Meaning' philosophy, you’ll learn how to translate your expertise into interiors with real meaning. This is where you, as an interior designer, make a difference."

Combine Stylish and practical living room with comfortable furniture instead of impractical and uncomfortable but pretty

Interior designs.
On your terms.

SILK is our 20-week, 20-strategy program for independent interior designers who:

Want to get paid better for their passion
Are looking for more peace, clarity, and control
Want to attract the right clients
Want to run their business with more confidence

This is how SILK works:

OWN PACE

In 20 weeks, small manageable steps
A practical new strategy every week
Learn where and when it suits you
Also suitable if you're 'a bit too busy right now'

NEVER ALONE

Learn from and with other interior designers
Bi-weekly inspiring group sessions
Concrete implementation tools
Directly applicable systems

Who is SILK for?

For interior designers who:

Are ready to further professionalize their craft
Want to take their first steps toward premium projects
Want to get paid well for their expertise
Are looking for a clear structure

Discover why more and more interior designers are choosing SILK.

Marlous

Bohjerte Interiors

"Projects run much more smoothly now."

"Since January, I have been applying my newly developed vision, and projects are running much more smoothly now. The extensive intake, with the introductory brochure, still surprises new clients sometimes, but from there, it works perfectly for both parties."

Roos

"Finally, I know HOW!"

"Finally, I know HOW! The step-by-step explanation and the quality of the mentorship have really impressed me."

Elroy

Designed by Elroy

"It's so much easier now!"

"I found it so insightful how much preparation goes into a client – with a pre-survey and the conversation script – to ensure that it really gets much easier 'the umpteenth time'."

Janske

Interieurontwerper

"You don't learn this in school, yet this is exactly what it's all about!"

"The best investment in myself as a designer!"

DISCOVER HOW TO GET STARTED

In 20 weeks to a professional design studio

The power of Form Follows Meaning

In SILK, you’ll learn how to apply our 'Form Follows Meaning' philosophy to your daily work:

More Than Beautiful
You’ll learn how to look beyond just aesthetics. How to create interiors with a deeper meaning, that tell a story and perfectly align with the lives of your clients.

From Design to Dialogue
You’ll discover how to shift the conversation from 'how it looks' to 'what it means to you'. This way, you make the value of your work visible and understandable.

Your Own Style
Through this approach, you distinguish yourself from other interior designers. You are seen as someone who truly understands what clients need, not as a creative who they feel they need to 'manage'.

Greater Appreciation
When clients experience the deeper value of your interior design and understand what it means for them, they are willing to pay generously for it. They are investing not in a 'pretty picture', but in an interior that truly suits them.

Evelien Koekkoek

Koekkoek Interieurarchitectuur

"Time for what I love to do most!"

"Everything in my business runs so much more smoothly now. I've been able to save a lot of time within the processes, allowing me to focus my time and energy on what I love most: designing healthy and sustainable offices. 🌱"

Gain access to our proven method: one module every 4 weeks with a weekly, directly implementable strategy.

Participation

Get a 'YES!' more often on your proposals in much less time.

Purpose

Add meaning that distinguishes your designs.

Principles

Translate your unique vision into valuable projects.

Process

Create calm with a smooth, clear workflow.

Potential

Scale your interior design studio without chaos.

Gain access to our proven method: one module every 4 weeks with a weekly, directly implementable strategy.

Participation

Get a 'YES!' more often on your proposals in much less time.

Purpose

Add meaning that distinguishes your designs.

Principles

Translate your unique vision into valuable projects.

Process

Create calm with a smooth, clear workflow.

Potential

Scale your interior design studio without chaos.

START WITH SILK

20 weeks, 20 new strategies;
Bi-weekly live group sessions;
Part of the Impact Community;
Directly implementable weekly templates;
Checklists that save you time;
Feedback from industry peers;
Implementation support;
Growth path to MARBLE after 20 weeks.

Investment: 1499 euros (or pay in installments)
Includes: 30-day money-back guarantee

COMPLETE YOUR PURCHASE

In just 20 weeks, more time for what you love most.

No quick promises, just real results

SILK is for interior designers who are ready to take things seriously. Over the course of 20 weeks, we’ll work together—step by step and at a relaxed pace—towards professionalizing you as a designer. What matters most to us is that you truly make progress.

100% Satisfaction Guarantee:

Not satisfied? You’ll get a full refund within 30 days.

We believe in our method—that’s why we confidently offer this guarantee.
We’re here to help you grow as an interior designer!

Frequently Asked Questions

"How much time does the program take per week?"

It varies from week to week. But we’ve taken into account that you might be busy with your design studio or personal life. Often, 5–10 minutes a day is enough, though some weeks may require a bit more thinking time.

"What if I have to miss a group session?"

No worries! All sessions are recorded and can be watched back whenever it suits you. You can take your time, pause whenever needed, and revisit important parts. Plus, you’re always welcome to ask questions about the content you reviewed during the next live session.

"Can I start later as well?"

You get immediate access to the program, but you can choose when to start. A new module becomes available each week. You can even go on vacation in between — missed modules will remain accessible.

"Is SILK right for me?"

SILK is for interior designers who want to take their design studio to the next level. You want more structure, better compensation, and more enjoyment in your work. If you’re excited about getting paid well for your expertise, then SILK is for you.

"What is the difference with MARBLE?"

SILK is a complete training full of eye-opening insights and practical strategies. MARBLE builds on this with even deeper implementation: more than 100 videos, extensive worksheets, and 6 months of intensive support. If you were excited about what you learned in SILK, then MARBLE is your logical next step.

"Is there a guarantee?"

We understand that you want to be sure about this. That's why we offer a 30-day guarantee. If you're not satisfied, you'll get your full investment back.

JOIN SILK NOW

Terms of Sale

THE SILK PROGRAM

In 20 weeks, 20 strategies for your premium design studio.

"Thanks to SILK, I gained control over my interior designs. From 'just getting by' to truly thriving. I now have systems that work, and I can feel that I'm in my element!"

Stop trying to do everything yourself. Start with a plan.

FORM FOLLOWS MEANING

"We believe that truly great design goes beyond pretty pictures. With our 'Form Follows Meaning' philosophy, you'll learn how to translate your expertise into interiors with real meaning. This is where you, as an interior designer, make the difference."

FORM FOLLOWS MEANING

"We believe that truly great design goes beyond pretty pictures. With our 'Form Follows Meaning' philosophy, you’ll learn how to translate your expertise into interiors with real meaning. This is where you, as an interior designer, make a difference."

Interior designs. On your terms.

This is how SILK works:

OWN PACE

NEVER ALONE

Who is SILK for?

Discover why more and more interior designers are choosing SILK.

Marlous

Bohjerte Interiors

"Projects run much more smoothly now."

Roos

"Finally, I know HOW!"

Elroy

Designed by Elroy

"It's so much easier now!"

Janske

Interieurontwerper

"You don't learn this in school, yet this is exactly what it's all about!"

"The best investment in myself as a designer!"

The power of Form Follows Meaning

Evelien Koekkoek

Koekkoek Interieurarchitectuur

"Time for what I love to do most!"

Gain access to our proven method: one module every 4 weeks with a weekly, directly implementable strategy.

Participation

Purpose

Principles

Process

Potential

Gain access to our proven method: one module every 4 weeks with a weekly, directly implementable strategy.

Participation

Purpose

Principles

Process

Potential

START WITH SILK

No quick promises, just real results

Frequently Asked Questions

"How much time does the program take per week?"

"What if I have to miss a group session?"

"Can I start later as well?"

"Is SILK right for me?"

"What is the difference with MARBLE?"

"Is there a guarantee?"

Stop trying to do everything yourself.
Start with a plan.

Interior designs.
On your terms.