Speakers Kit

🎤 Beyond Interior Design

(Signature Keynote)

Transform not just spaces, but the future of your interior design business

Interior design is no longer just about aesthetics—it’s about impact. Today’s most successful designers aren’t chasing trends; they’re creating spaces that improve lives, spark emotion, and contribute to a better world.

In this keynote, Marc Müskens—Creative Business Coach, interior designer, and founder of the Beyond Interior Design Club—introduces the Interior Impact Formula©: a proven framework that empowers designers to run smarter businesses, work with more purpose, and attract premium clients.

Drawing from a global network of over 240,000+ design professionals, Marc shares how designers can go beyond “pretty” and step into their role as changemakers—transforming not just interiors, but their entire business and way of working.

🎯 Key Takeaways

• The philosophy of Beyond Interior Design: why Form Follows Meaning is the foundation of modern interior design.
• The 5 P’s of the Interior Impact Formula©, and how to apply them in your studio:
  • Participation – Build trust through co-creation.
  • Purpose – Design with deeper meaning and intention.
  • Principles – Define what you stand for as a designer.
  • Process – Structure your workflow for ease and impact.
  • Potential – Price with confidence and attract aligned, premium clients.
• How to position yourself as a designer with impact, not just a service provider.
• Real-world examples of designers who transformed their business—and their lives—by applying this method.

🎙 Suggested Interview & Panel Questions

• Why do you believe the future of interior design depends on going beyond aesthetics—and what does that really look like in practice?
• You developed the Interior Impact Formula©. What inspired it, and why has it resonated with so many designers around the world?
• Can you explain how the 5 P’s work together as a system—and where most designers should begin?
• What does the philosophy Form Follows Meaning mean to you, and how can it reshape the way we approach design today?
• How can designers reposition themselves from service providers to trusted partners and changemakers?
• What are some common patterns you’ve seen in designers who successfully transform their business using this framework?
• How do you guide designers to connect their creative work with a deeper purpose—and still run a profitable business?
• What shifts do you think the interior design industry must make to stay relevant and impactful in the coming years?
• If a designer feels stuck—overworked, underpaid, or uninspired—what’s the first mindset shift they need to make to turn things around?

👥 Ideal Audience

• Interior designers ready to shift from service provider to changemaker.
• Creative entrepreneurs craving more meaning, clarity, and impact.
• Design professionals who want to grow their business and their influence.

🎤 Raising Your Design Fees

The Art of Communicating Value

Many interior designers struggle with raising their fees—worried it might scare off potential clients. But here’s the truth: premium clients aren’t looking for the cheapest option—they’re looking for the right fit. They value expertise, excellence, and a designer who understands their lifestyle and vision.

In this keynote, Marc Müskens shares how to confidently position yourself as the go-to expert for high-end clients by mastering the art of communicating value. You’ll learn how to shift your mindset, refine your messaging, and develop a pricing strategy that reflects the true impact of your work.

This talk is about more than numbers—it’s about owning your expertise, building trust with the right clients, and growing a business that thrives on clarity, confidence, and purpose.

🎯 Key Takeaways

• Why premium clients pay more—and what they’re really investing in.
• How to confidently present your fees without excuses or hesitation.
• The mindset shift from “charging for hours” to “charging for impact.”
• Real-life stories of designers who doubled their fees and upgraded their client base.
• Simple techniques to strengthen your message and position yourself as a premium brand.

🎙 Suggested Interview & Panel Questions

• What’s the biggest internal shift a designer needs to make before they can raise their fees with confidence?
• How do you help designers move from “charging for time” to “charging for impact”—and why is that shift so powerful?
• What are the most common misconceptions about premium clients—and what do they really look for in a designer?
• Can you walk us through a story of a designer who repositioned themselves and successfully raised their fees?
• How can storytelling and emotional connection help designers justify higher fees without feeling salesy?
• Where do most designers unknowingly undervalue themselves—and how can they start correcting that today?
• What role does language and messaging play in premium positioning—and what are some simple shifts designers can make?
• How do you balance authenticity with aspiration when attracting high-end clients?
• Looking ahead, what pricing and positioning trends do you see shaping the future of high-value interior design studios?

👥 Ideal Audience

• Interior designers ready to elevate their brand and attract premium clients.
• Creative entrepreneurs looking to build a profitable, purpose-driven studio.
• Design professionals who are done with undercharging and want to communicate their value with confidence.

📣 Call to Action

Are you ready to raise your fees and start working with clients who truly value what you do?
Let’s start the conversation.

🎤 Redefining Interior Design

From Trends to Meaningful Impact

Interior design is at a turning point. While technology, AI, and rapid consumerism reshape the world around us, much of our industry still operates on outdated models and fleeting trends. But creativity, human connection, and intentionality? These are irreplaceable—and they must take center stage again.

In this bold and thought-provoking keynote, Marc Müskens challenges the status quo. He explores how the soul of interior design has been overshadowed—and how we can reclaim it by focusing on impact, sustainability, and emotional connection. Through the lens of Form Follows Meaning, Marc shows how design can once again become a force for good: shaping spaces that matter, inspire, and endure.

This isn’t just a keynote. It’s a call to action for designers ready to disrupt the norm and lead with vision, purpose, and integrity.

🎯 Key Takeaways

• Why trend-driven design is no longer sustainable—and what to do instead.
• How to apply the philosophy of Form Follows Meaning in real-world projects.
• Steps to create emotionally resonant, human-centered spaces with long-term value.
• The role of interior designers as changemakers in a fast-moving world.
• How to align your work with values that matter: well-being, sustainability, and impact.

🎙 Suggested Interview & Panel Questions

• You say interior design is at a crossroads—what key signs do you see that the current way of working is no longer sustainable?
• What does the philosophy of Form Follows Meaning mean to you—and how can it redefine the way we approach design today?
• How can designers move from surface-level aesthetics to creating spaces that genuinely impact people’s lives?
• What role do you believe designers should play in the conversations around sustainability, well-being, and cultural responsibility?
• In a time when AI and automation are rising, what uniquely human qualities must interior designers protect and prioritize?
• Can you share an example of a designer or project that embodies long-term impact, emotional connection, and purposeful design?
• What practical steps can interior designers take today to move away from trend-based work and start creating with more intention and depth?
• If a designer feels stuck in a cycle of "client-pleasing" and trend-following, where should they begin to reclaim their creative voice and vision?
• Looking ahead, what values or mindsets will define the most influential designers of the next decade?