There's no difference between high-end design and IKEA - with Head of Retail Design, Ingka Group - IKEA

IKEA on The Beyond Interior Design Podcast: Exclusive Insights into the World’s Most Iconic Interior Brand 🛋️✨

IKEA is a name that resonates worldwide, known for its innovative, functional, and affordable designs. But what goes on behind the scenes at this global home furnishing giant? For the first time ever, IKEA is stepping into the world of podcasts, sharing their vision, strategies, and groundbreaking approaches to design with the audience of The Beyond Interior Design Podcast.


"When you design with human needs in mind, you create something timeless and meaningful.” 

- Patrik Gustafsson, Head of Retail Design, Ingka Group - IKEA


This exclusive series offers an unparalleled look at IKEA’s democratic design philosophy, their commitment to sustainability, and how they balance beauty and functionality to create solutions for millions of homes across the globe.


Why IKEA on a Podcast is a Game-Changer

This collaboration is a world first—a rare opportunity to hear directly from the minds behind IKEA’s iconic designs. From exploring their innovative processes to understanding how they make high-quality design accessible to all, these episodes are packed with insights that will inspire anyone passionate about interiors.


“Good design isn’t just about beauty—it’s about solving real problems and making life better for everyone.”

- Patrik Gustafsson, Head of Retail Design, Ingka Group - IKEA


Through conversations with key IKEA leaders, we’ll uncover:

  • How IKEA balances affordability, quality, and sustainability in their products.
  • What makes democratic design the foundation of their global success.
  • How IKEA’s approach to designing for real life can inspire interior designers and homeowners alike.
  • The brand’s bold steps toward a more sustainable future, including circular design and renewable materials.

Unique Conversations with IKEA Leaders

Each episode features a unique perspective from IKEA’s top designers and leaders. Whether it’s discussing their global home furnishing strategies or diving into the specifics of sustainable materials, every conversation highlights IKEA’s dedication to making great design accessible for all.

Our first guest, Patrik Gustafsson, Global Home Furnishing and Retail Design Manager, shared his insights on balancing form and function, designing for human needs, and what luxury designers can learn from IKEA’s innovative approach.

Stay tuned for more episodes featuring other visionary leaders from IKEA, each offering a fresh perspective on the future of interior design.


Why You Should Listen

Whether you’re an interior designer, a homeowner, or simply someone who loves good design, these episodes will inspire you to think differently about interiors. IKEA’s approach proves that great design doesn’t have to be exclusive—it’s about creating meaningful solutions that improve everyday life.

This podcast series is more than a behind-the-scenes look at IKEA; it’s a celebration of design’s power to transform spaces and lives.

Discover how IKEA is shaping the future of design—and learn how their vision can inspire your next project.

Listen to the episodes of the Beyond Interior Design Podcast with IKEA:

 

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