Social Media Strategies for High-End Interior Designers

Daniela Furtado
19 maart 2025

Question of the Week

“We’re a premium interior design and residential architecture firm. 
Our work is beautiful, but it doesn’t seem to stand out on social media. Any ideas?”
— Anonymous

Let’s begin here: most designers share content like...

  • Seasonal decor trends
  • Project walkthroughs
  • Before-and-after transformations
  • Behind-the-scenes or day-in-the-life
  • Light DIY tips or home refresh ideas

It’s all visually appealing and accessible, but it tends to blur together. To rise above the noise, your content needs more than polish—it needs perspective.

Some girls (especially general contractors) use bold, brash personality to stand out—think drone footage, pop soundtracks, and uncensored commentary. It works for their audience.


But if you’re looking for a more elevated, timeless approach, consider content that blends your interior design expertise with broader themes like design psychology, architectural history, or cultural influences.

Here are refined content directions to consider:

1. Showcasing Elegant Problem-Solving

Reframe your spatial challenges as creative opportunities. Show how you resolve architectural friction, refine flow, or reimagine a difficult footprint. Think: "5 Things I’d Never Do as a Designer" or a tasteful, narrated design breakdown.

2. Design That Moves People

Explore how light, materials, and proportion influence well-being. Explain the emotional impact of well-composed interiors. Reeves Connelly’s work is a good example of blending insight and personality with elegance.

3. Elevated Expertise, Shared Accessibly

Offer timeless, high-level guidance without sounding promotional. Focus on principles: composition, negative space, organic modernism, layering. Nick Lewis does this well, with charm.

4. Context is Luxury

Trace the lineage of a design style or architectural motif. Think Architectural Digest meets thoughtful storytelling. You bring authority by weaving in history, intention, and your unique lens.


5. Scale Your Vision

Zoom out to explore how homes connect to neighborhoods and communities. Discuss planning, zoning, or how well-designed cities foster belonging. It shows you're a systems thinker.

6. The Business of Bespoke

Lift the curtain on your process. Talk about client experience, value engineering, or how luxury is crafted. Opinion pieces like "How Algorithms Are Homogenizing Design" position you as both practitioner and thought leader.

Social media isn’t just a showcase—it’s a platform to educate, connect, and elevate. When your content reflects both your creative eye and your critical thinking, your brand will speak volumes.