Your interior design portfolio is your most powerful marketing tool as an interior designer. It should showcase your best work and reflect the type of projects you want to attract. The sort of projects you want more of.
So, focus on quality over quantity. Include only your most impressive projects and invest in professional photography to present them in the best light. Don't yet have a portfolio? Start creating one with old school projects you're proud of, or craft one, by thinking about your ideal client and how their project would look like. Make it really personal. Think wether you want to render it, or you want to present it with sketches, or maybe not even that.
Each project should tell a story, highlighting how your design solutions addressed the client’s needs and aligned with their lifestyle. Regularly updating your portfolio with fresh work ensures that it remains relevant and continues to attract your ideal clients.
For more tips on creating a compelling portfolio, check out our article on Creating a Unique Brand Identity for Interior Designers.