Growing your interior design business is not (only) about getting more projects. We tried that and failed miserably.
It’s about expanding in a way that remains true to your core values and Design Principles. The first step is to clearly define your niche—whether it’s luxury homes, eco-friendly designs, or urban living spaces. Specializing in a particular area not only helps you stand out but also attracts clients who appreciate and resonate with your approach. Your Principles—the foundational values and unique methodologies that make you unique in your work—should be consistently reflected across all your branding and communication. These Design Principles are what make your interior design studio both recognizable and trusted.
As you grow, it’s important to ensure that your interior design processes align with these values and Principles as well, supporting your growth without sacrificing quality, creativity and joy. Establishing efficient processes and maintaining a clear focus on your niche and Principles will help you grow in a stable and sustainable manner, allowing you to continue delivering high-quality designs that are true to your vision, while you keep living on your terms.
For more info on refining your interior business Processes, check out Mastering Interior Design Business Processes.
