A lot of interior designers charge too little for what they do. So, setting the right price for your interior design services is vital for ensuring you remain profitable and sustainable.
Your pricing should reflect the value you bring to your clients, whether it’s your creative vision, project management skills, or the high-quality materials you use. And remember, we're bringing so much value, you can't even imagine. For us, it may feel natural to design, but for the rest of the world, our skill to craft beautiful homes, offices or restaurants is very unique and valuable. They're spending tons on making their home suit them better. Or making their restaurant 'pop out'. And to ensure they spend their money wisely, they need help from an expert in this: you, the interior designer!
Think about the different pricing models that are out there, such as hourly rates, percentages, fixed fees, or value-based pricing. And do something that aligns with your business model and client expectations. Most of the times, fixed fee's, focused on value (their life 'after you have done your job') is best for every type of project, except for high-end, where hourly rates are better most of the time, or bigger projects, depending on a percentage fee.
It’s also important to communicate your pricing transparently. This does not necessarily mean you have to put them on your website. But when you talk about your prices, your clients should easily understand what is included in your fees and what not. Regularly reviewing and adjusting your rates ensures they remain aligned with the level of expertise and quality you offer.
For more tips on how to position your services, read our post on Transforming Your Interior Design Proposals.