Advertising can be a powerful tool for growing your interior design business, but only if it’s done thoughtfully and strategically. The key is to ensure that your ads reflect your brand’s values and appeal to the right audience. Start by identifying the platforms where your target clients are most active—whether that’s Google Ads for a broad reach or specialized magazines your audience reads for a more targeted approach.
Your ads should focus on a few things:
For instance, what makes your services unique. Rather than just promoting a generic “interior design service,” highlight specific aspects like your commitment to sustainable materials, your expertise in luxury interiors, or your ability to create functional spaces that enhance your clients’ lives. This not only differentiates you from competitors but also attracts clients who are specifically looking for what you offer.
Another thing to focus on, is how their life will be after you and the contractor has left. How their life, their business will be once everything is complete.
Something practical to think about: consider using retargeting ads to reach people who have already visited your website or heard about you in any way, for example they engaged with your content. These ads can remind potential clients of your services and encourage them to take the next step, whether it’s scheduling a consultation or signing up for your newsletter. It takes a while and quite a few touch points before people take action.
For more on positioning your brand effectively, check out Creating an Effective Interior Design Website.
