In this episode of Beyond Interior Design, host Marc Müskens sits down with former celebrity photographer turned brand strategist Jeffrey Shaw, to explore how interior designers can elevate their businesses by understanding the mindset of luxury clients. A trusted voice in high-end branding, Jeffrey brings a rare mix of creative experience and strategic insight — having worked with global icons like Oprah and now advising design professionals worldwide.
As an expert in luxury perception, Jeffrey reveals what truly defines a premium experience — and how designers can align their services with the emotional expectations of affluent clients.
Here’s what we explore in this episode:
🧠 The psychology behind affluent decision-making
🗣️ How to “speak the language” of luxury clients with clarity and care
💼 Why authenticity and consistency build stronger brand equity than flash
📸 Jeffrey’s creative journey — from behind the lens to building legacy-driven brands
🎁 Bonus for Listeners:
Check out Jeffrey’s brand strategy toolkit, podcast, and upcoming events:
🔗 https://jeffreyshaw.com/ (Full resources and client work)
Follow Jeffrey on Instagram
Connect on LinkedIn
