10 Reasons to Ditch Instagram and Get Active on LinkedIn as an Interior Designer

10 Reasons to Ditch Instagram and Get Active on LinkedIn as an Interior Designer

As interior designers, we thrive on visual inspiration. Instagram, with its plethora of pretty pictures (and cute cat videos), can be mesmerizing (and very addictive). However, have you ever considered that LinkedIn might be a more powerful platform for your professional growth as an interior designer? Here are 10 compelling reasons why interior designers should shift their focus from Instagram to LinkedIn.

1. Find Interior Design Clients on LinkedIn

While your friends and colleagues may be scrolling through Instagram, your potential clients are more likely to be on LinkedIn. It's a platform where professionals connect, making it the ideal place to showcase your work and attract serious inquiries.

2. Stand Out as an Interior Designer on LinkedIn

On Instagram, you're competing with millions of beautiful photos. On LinkedIn, the visual competition is much less intense. This gives your posts a better chance to stand out and grab attention, making it easier to highlight your unique interior design skills.stand out as an interior designer on linkedin

3. Leverage LinkedIn’s Business-Focused Environment

Instagram is great for fun and inspiration, but LinkedIn is all about business. If you mean business with your interior design career, then LinkedIn is where you need to be. It's a professional network designed for serious connections and opportunities.

4. Benefit from High-Quality Content on LinkedIn

LinkedIn might not have the visual appeal of Instagram, but it offers curated, high-quality content. For example, in groups like our Beyond Interior Design, every post is selected for its relevance and value, ensuring you get the most useful information without the clutter.

5. Connect with Interior Design Influencers on LinkedIn

Following influential people in the interior design field on LinkedIn can provide you with a wealth of useful information and insights as there is more room to go in-depth. These posts are more likely to help you grow professionally compared to the endless scroll on Instagram.

6. Enhance Your Professional Development on LinkedIn

LinkedIn is packed with interesting topics and discussions that can aid in your professional development. From industry news to expert advice, there's always something valuable to learn, helping you stay ahead in the interior design industry.

7. Take Advantage of Less Competition on LinkedIn

Only 1% of LinkedIn users post regularly. This means there’s a huge opportunity for you to attract high-quality clients by consistently sharing your expertise and showcasing your projects. Less competition means more visibility for your posts.

8. Build Professional Relationships on LinkedIn

LinkedIn is designed for networking. It’s easier to connect with potential clients, partners, and collaborators in a professional setting. Building these relationships can lead to more business opportunities and growth in your interior design career.

9. Showcase Your Interior Design Expertise on LinkedIn

Regularly posting about your projects, sharing insights, and engaging in discussions on LinkedIn helps establish you as an expert in your field. This can lead to more opportunities and clients, positioning you as a go-to interior designer.Showcase Your Interior Design Expertise on LinkedIn

10. Reach Interior Design Decision Makers on LinkedIn

Many decision makers, including those in the interior design industry, are active on LinkedIn. By engaging on this platform, you have a direct line to the people who can hire you for major projects, helping you secure high-profile clients and contracts.

Switching from Instagram to LinkedIn might seem daunting at first, but the potential benefits for your interior design career are immense. Give it a try, and see how your professional presence can grow!

By making this strategic shift, you'll be positioning yourself in front of the right audience, enhancing your visibility, and opening up new avenues for career advancement. Embrace LinkedIn as your go-to platform for professional growth and watch your interior design business flourish.

Sven van Buuren (1980), interior architect, founder of Institute of Interior Impact and owner of the Beyond Iinterior Design LinkedIn Group. Sven has a pleasant mix of rationality versus seeing and naming. He likes to make rigorous choices. Not going for obvious, but the consequences are always positive. For Sven, 'Living On Your Own Terms' means shaping his own freedom to be able to live his dreams. With his optimism and loyalty, he likes to gather people around him who have something to add. To his life, but especially to the lives of each other.
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