How to communicate with your clients - with Deborah de Jong
7 min. read

How to communicate with your clients - with Deborah de Jong

Beyond Interior Design guest

deborah de jongIn this episode of the 'Beyond Interior Design' LIVE SHOW our special guest is Deborah de Jong. She is Design and Behavioural Analyst, based in Sydney Australia

Deborah is well known in the Australian design sector. She participated in several lifestyle/home renovation television series. She also partnered in the foundation of Fantastic Furniture that grew from concept to a multimillion dollar organization. She knows the importance of putting people before numbers to build a successful business.


She’s fascinated by human behaviour too. She researches to understand why people behave in certain ways. But also how our spaces can frame those behaviours for the best possible experiences, creating impactful and meaningful environments.

As an interior designer she has over twenty years experience in retail design and interior psychology. This allowed her to become a successful advisor and designer for the residential, retail and commercial sectors. In this Beyond Interior Design episode she’s here to talk about the power of behavioural understanding.


Deborah de Jong behavioural analist interior design


I’m pretty sure you will recognise some of her painfully funny examples on how a client can react on your well meant ideas. Discover how you can connect on a deeper level with prospects, with your clients, but also team members, colleagues, suppliers, (even friends and family!). Not only to understand them, but even more important: to make them feel understood.

Get to know their communication preferences and desires, so you can create the best interior designs you’ve ever made!



Deborah is passionate about assisting organisations unlock the power of behavioural understanding to successfully accomplish business goals. She works with leaders to further develop their organisational goals and to build collaborative teams that can execute.

In partnership with DNA Behavior International™ Deborah provides a suite of behavioural management solutions to help businesses "know, engage and grow" their executives, departmental and team leaders, employees and clients.

Goal setter - ’Let’s do it MY way!’

The Goal setter prefers spaces that are practical and reflect your business or personal success. You are not a slave to your home but you do like others to admire the same. Preferring your own company to shallow superficial people and conversations, you will usually entertain for business purposes or with those who have similar professional interests as yourself. The home needs to be prestigious, well kept, statements pieces and pieces that start conversations around your interests and hobbies.

Lifestyle - ‘Let’s do it the FUN way!’

Lifestyle people are all about comfort, texture, movement, stimulation and definitely ‘fun’ spaces! You love to entertain and keep it light friendly and entertaining. Bees to the honey pot, your home is always full of music, phone calls, friends dropping in, dinner parties and spontaneous moments.

You need colour to stimulate excitement and regular changes to keep your home interesting. There must be a space for you to feel creative, artistic, expressive and to shine!

Information - ‘Let’s do it the RIGHT way!’

Information profiles love their traditions and order! A place for everything and everything in its place ! They love their routine and to make calculated decisions when buying for their home. They will keep their purchases for a long time as they have researched, planned, bought strategically and with wisdom. Emotional attachment to beloved items of sentiment makes it hard for them to be carefree with the detox, so they need to make sure storage is high on their priority list!

Stability - ‘Let’s do it the EASY way!’

Stability people are lovers of people and lovers of very relaxed home environments. You love peace and harmony within the home.

Comfortable corners where you can have relaxed conversations with family and friends. You love to live with colours and textures that

Bring a nurturing or soothing space to your soul. Nothing too bright or bold but calming and peaceful. You are lovers of easy environments without too much ‘fuss’ or bother. Homes that are not high maintenance.


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